...or, rather, the extent that some will go to. Colleges are trying to get a sense of who you really are, not a figuratively PhotoShopped version of you. Yet some seem to be making a living off people who want to do just that: Before College, Costly Advice Just on Getting In .
Reminds me a bit of an experience that a friend told me about. During a high school visit to Hopkins, he overheard someone else in the group talking about how he was sure he was going to get in because he was participating in all the "right" activities. To me, that seems to be the wrong approach...I certainly hope the admissions counselors saw through it.